The Chanel Spring 2027 Card (FREE Download)



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The Chanel Spring Card

For Spring 2027, Matthieu Blazy took the pieces Chanel has worn for decades — the short jacket, the trim, the belt, the check — and changed the order they’re worn in. In his words: your old Chanel can still be new. It’s what you decide to do with it.

Most of us don’t have an old Chanel. But all of us have the decision.

The free card puts all seven decisions from the video on one page: what to wear for each, and the exact words to type into a shop’s search bar. No Chanel needed.

I · Black, with a sheer layer
II · Frame the edges
III · One check, shoulder to shoe
IV · Mark the waist

V · Let the edges fray
VI · Borrow his suit
VII · Fitted on top, wide below



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Enter your email and the card goes straight to your inbox. Then two short letters on how to wear it with what you already own.

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For members

The full Style Notes, 22 pages

Two pages per idea: what the runway did, what the high street made, the rule, how to wear it with clothes you own, what to do if it doesn’t feel like you, and the words to search. Plus the recap, the mirror test and the theatre-versus-Tuesday page. Included with the Elegant Insider Club, US$14.99/month.

Read the free 6-page sneak peek — idea one, in full.


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Independent styling notes, not affiliated with Chanel or the shops mentioned. Runway and shop looks are discussed for commentary and style education.

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